Last week we looked at how COVID-19 had impacted on certain categories of the retail apparel industry, favoring a consumer shift to casual clothing and away from high end and business outfits as people remain housebound. Lockdowns have also brought a boost to certain other segments of the retail sector, such as firms specialising in interior decor and accessories.
Williams Sonoma is a good case in point. It has seen a 15% year-on-year rise in customer growth in recent months. The firm has gained from a move to home cooking as restaurants have been off the menu during lockdowns. The question as those restrictions are lifted is whether this turns out to be a permanent shift. CEO Laura Alber reckons it is:
As we look forward, we are excited about the growing interest in cooking, especially for Millennials, which will not only benefit our