Advertising

Views on the future of advertising from Mediassociates

Like all great inventions, SXSW Interactive in Austin, Texas, has gone through its Gartner Hype Cycle. First came the buzzing hyperbole. In 2007, a startup called Twitter took SXSW by storm, and one year later, Mark Zuckerberg was grilled in a interview (deemed either disastrous or sexist)  by journalist Sarah Lacy, generating wild enthusiasm for Facebook as the new, big media platform. Were you there? Did you hear Zuck speak? If you worked in media, SXSW Interactive each March — a thought-leadership series far different than the concurrent music and film SXSW carnivals — was the place to be.

And then the buzz collapsed. Big brands crept in, taking over entire buildings with “activations” and with their slickness eroding SXSW’s cool. Some of this was positive: The 9:1 male-female ratio of the conference’s early days became more 50:50, and the exaggerated hoopla over every little app launch (Foursquare, Gowalla, Color,

Read More

Internet Advertising

Internet advertising, also known as online advertising or web advertising may be one of the most effective advertising methods used, as it provides the ability to target specific markets while they are surfing the Internet.

However, the effectiveness of an internet advertising campaign is only as good as the ads.

A powerful
ad is one of the most important aspects of your success. And, the secret to a
successful ad is your HEADLINE. You only have a split second to grab your
targets attention. Your potential customer will most likely scan the ads
and only read one if it catches their attention. Write your ads with passion,
excitement, and benefits.

Use this powerful approach when creating your ad copy.

A

-Attention -Grab your targets
attention

I

Interest Create curiosity

D

Detail Provide details

A

-Action Call for action

Create an
urgency to act now. Creating

Read More