The future of fashion is anti-viral clothing — but health experts aren’t buying it.
A few large clothing brands are currently debuting new lines of apparel made with “virus-fighting” materials as part of their new marketing strategies in the age of COVID-19.
Denim brand Diesel is currently promoting an antiviral fabric for its jeans, a material said to “physically halt 99% of any viral activity” and slated to launch in 2021. The brand teamed up with Swedish company Polygiene for the garment protection technology, which, they say, can kill off viral activity within two hours of contact between pathogens and fabric.
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