Clothing brands claim to be making jeans, dress shirts with ‘anti-coronavirus’ materials

Estelle Sidler

The future of fashion is anti-viral clothing — but health experts aren’t buying it.

A few large clothing brands are currently debuting new lines of apparel made with “virus-fighting” materials as part of their new marketing strategies in the age of COVID-19.

Denim brand Diesel is currently promoting an antiviral fabric for its jeans, a material said to “physically halt 99% of any viral activity” and slated to launch in 2021. The brand teamed up with Swedish company Polygiene for the garment protection technology, which, they say, can kill off viral activity within two hours of contact between pathogens and fabric.

Clothing brands are marketing new apparel with anti-viral fabrics. (iStock)

AMAZON CAN RESURRECT

Read More

Earth911 Reader: EV Savings, Cooling Clothing, Saving $50 Trillion Over 30 Years

Estelle Sidler

In Sustainability

Buy An EV, Save up to $14,500 on Fuel

The National Renewable Energy Laboratory recently released a study of the economic benefits of driving an electric vehicle compared to an internal combustion vehicle. The research found that over 15 years, an EV owner will pay $14,500 less for energy than a gasoline vehicle driver. Of course, the environmental benefits of an EV depend largely on

Read More

Imagine clothing that stretches or shrinks to fit you

Estelle Sidler

Imagine clothing that stretches or shrinks to fit you

As everyone who has painstakingly straightened their hair knows, water is the enemy. Hair carefully straightened by heat will bounce back into curls the minute it touches water. Why? Because hair has shape memory. Its material properties allow it to change shape in response to certain stimuli and return to its original shape in response to others.

What if other materials, especially textiles, had this type of shape memory? Imagine a T-shirt with cooling vents that opened when exposed to moisture and closed when dry, or one-size-fits-all clothing that stretches or shrinks to a person’s measurements.

Now, researchers at the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS) have developed a biocompatible material that can be 3D-printed into any shape and pre-programmed with reversible shape memory. The material is made using keratin, a fibrous protein found in hair, nails, and shells. The researchers extracted the keratin from

Read More

Marks & Spencer to cut 7,000 jobs as clothing sales collapse

Estelle Sidler

Marks & Spencer will axe 7,000 jobs over the next three months, delivering another blow to the struggling UK economy as the pandemic changes the way people work and shop.

The venerable UK retail chain, which sells clothes, food and household goods, said in a statement Tuesday that cuts to its 78,000-strong workforce will be made in support functions, in regional management and in its UK stores, “reflecting the fact that the change has been felt throughout the business.”

“It is clear that there has been a material shift in trade and whilst it is too early to predict with precision where a new post Covid sales mix will settle, we must act now to reflect this change,” added the company, which was founded in 1884 and now operates in 62 international markets.

The retailer said it has learned that employees can work more flexibly, and that some can transition

Read More

The CEO striving to make vintage, secondhand clothing as popular as fast fashion

Estelle Sidler

This is an installment in a special series, Startup Year One, interviewing startup founders about the major lessons they learned in the immediate aftermath of their businesses’ first year of operation.



a person smiling for the camera: Thrilling CEO and Founder Shilla Kim-Parker.


© Courtesy of Thrilling
Thrilling CEO and Founder Shilla Kim-Parker.

A Harvard College and Harvard Business School graduate, Shilla Kim-Parker launched her career as an investment banking analyst at J.P. Morgan. Kim-Parker went on to lead the strategy and business development group at Lincoln Center for the Performing Arts, where she helped launch new business verticals including fashion, publishing, visual arts, food, and consulting.

Loading...

Load Error

Driven by environmental concerns, Kim-Parker saw an opportunity to create a space that would aid in the reduction of pollution in the fashion landscape. Passionate with a desire to help local small businesses—which are majority-owned by women—survive in a fiercely competitive, digital-first world by reaching new consumers worldwide, Parker cofounded retail startup Thrilling

Read More

The 1st “Smart” Online Clothing Marketplace Powered by AI

Estelle Sidler

The Future of Online Clothes Shopping is here.

TORONTO, Aug. 11, 2020 /PRNewswire/ – Now more than ever, the shift to online retail is inevitable and consumers will miss the fitting room experience. FMRU Clothing is a luxury clothing and accessories marketplace that uses AI measuring technology to offer users the most accurate size recommendation in the world for all of our clothing products. We deliver an online shopping experience that is as confident as if you were trying clothes on in person and we are so excited to announce the website’s official launch.

How it works?

FRMU’s set-up process is very user friendly; all users need to do is upload two images of themselves, a front & side profile (instructions for taking & uploading the images are included on the account page). Once the images are uploaded, your body measurements are calculated in under a minute, then compared

Read More

Sweat-proof business casual clothing that won’t let them see you sweat

Estelle Sidler

Story highlights

Finding work-appropriate clothes that wick away moisture is imperative

Scroll down to shop the 11 best sweat-resistant clothing brands for men and women now

Let’s face it – no one wants to look like a hot mess, especially at the office. Whether you nervously sweat before a big presentation, battle a commute that leaves you drenched in sweat by the time you make it to the office, or suffer from hyperhidrosis (an excessive perspiration disorder), finding work-appropriate clothes that wick away moisture is imperative.

Luckily, we live in a time where technology is advancing and many businesses have adopted “business casual” dress codes. From dress shirts created with the same materials NASA invented to control astronauts’ body temperatures in space, to iron-free button-downs, to commuting collections made specifically for those in need of sweat- and wrinkle-proof workwear, these 11 clothing brands are designed to keep you looking good,

Read More

M&S opens new-format clothing & food store in Nottingham

Estelle Sidler

The store is located within easy reach of both Derby and Nottingham, in an area that was previously the biggest population in the UK not served by an out-of-town M&S store.
// M&S opens new-format store in Giltbrook Shopping Park, Nottingham
// Unlike many other M&S sites that have put food as the core focus, the new store is a complete clothing & food store
// The store employs 125 staff and is part of M&S’s transformation strategy to spruce up its estate

Marks & Spencer has opened a new-format clothing and food store in Nottingham as it pushes on with its transformation strategy.

M&S said the new store, located within Giltbrook Shopping Park, employs 125 staff and is part of the retailer’s plan to create a store portfolio “fit for the new world” under its Never the Same Again scheme.

The scheme has so far seen the retail giant

Read More

Medical Clothing Market (COVID-19 Impact Analysis) Growth

Estelle Sidler

Medical Clothing Market 2020-2027

This world-class Medical Clothing Market report has been resulted by the output of highly enthusiastic and motivated expertise in various areas such as research, assessment, analysis, consulting, and development. The study of this market research report explains a market attractiveness analysis, wherein each segment is targeted based on its market size, growth rate, and general attractiveness. Moreover, it endows with historic data, present market trends, environment, technological innovation, upcoming technologies & the technical progress in the related industry. Medical Clothing Market research report highlights the most important market insights that take business to the topmost level of growth and success.

Get Sample PDF (including COVID19 Impact Analysis) of Market Report @ https://www.databridgemarketresearch.com/request-a-sample/?dbmr=global-medical-clothing-market&rp

All statistical and numerical data involved in the Medical Clothing Market report is characterized with the help of graphs and charts which makes it easy to understand the facts and figures. This Medical Clothing

Read More

Marks & Spencer to cut 7,000 jobs as clothing sales collapse :: WRAL.com

Estelle Sidler

— Marks & Spencer will axe 7,000 jobs over the next three months, delivering another blow to the struggling UK economy as the pandemic changes the way people work and shop.

The venerable UK retail chain, which sells clothes, food and household goods, said in a statement Tuesday that cuts to its 78,000-strong workforce will be made in support functions, in regional management and in its UK stores, “reflecting the fact that the change has been felt throughout the business.”

“It is clear that there has been a material shift in trade and whilst it is too early to predict with precision where a new post Covid sales mix will settle, we must act now to reflect this change,” added the company, which was founded in 1884 and now operates in 62 international markets.

The retailer said it has learned that employees can work

Read More