Back in March, Rent the Runway (RTR) laid off its entire retail staff. The clothing rental brand blamed the COVID-19 pandemic for the cuts. Six months later, the company still hasn’t recovered, opting to close all of its stores.
Adarsh Alphons is unfazed by this grim scenario. The ProjectArt founder, whose career has been spotlighted by both CNN Heroes and Inc. Magazine, came up with his own spin on fashion rental. His startup, fittingly named Wardrobe, launches this week.
Benzinga spoke with Alphons about how Wardrobe differs from, not just Jennifer Hyman’s RTR, but a whole subsector of rivals,